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Kovalam name to fame was the discovery of its pristine beaches in early 1970s by hippies. An erstwhile backpacker?s paradise, Kovalam has developed into a world class tropical beach paradise in Kerala. It is a favored destination of honeymooners and those looking forward to a rejuvenating time in sand and sun. Another important factor contributing to tourism in Kovalam is Ayurveda and wellness activities to invigorate your body, mind and soul. Kovalam is one of the most important destination not just when it comes to Kerala tours, but also when it comes to beach destinations in world. This crescent shaped beach also referred to as the paradise of the South was once the favorite haunt of the hippies. Once a sleepy little hamlet and backpackers paradise, Kovalam today is one of the most popular and exclusive beach destinations in India.